Purple Cow, by Seth Godin

Business owners, marketers and professionals - transform your business by being remarkable! The old ways of marketing are dead, says business guru Seth Godin. Everyone involved in creating, designing or selling must learn to think in new ways about their market. By adopting alternative approaches to your business, you and your company will survive to innovate another day.

'With dozens of examples to illustrate Godin's arguments, it makes for lively reading' - Business Life

'Challenging... smart thinking and lots of great examples. A must-read' - Marketing

'Godin exhorts business to be brave and in the process ditch its multi-million-dollar advertising campaigns' - Ink

ISBN 978-0-14-101640-5 (143 pages)